Thinking about exiting your OnlyFans/creator agency?
Xcelerate Agency is actively buying agencies and rolling them into our operating system. We keep the process simple, fast, and confidential. For qualified agencies, a typical starting point is around ~2× EBITDA, adjusted up or down based on quality of earnings, growth, churn, and risk.

(Every deal is unique. The multiple is an example, not a promise.)

What do we buy?

We look for agencies that run like a business: clear processes, stable creator relationships, clean finances, and real growth opportunities. If you’ve built something solid and want a clean exit (or partial exit), we’re interested.

What is EBITDA (in plain English)?

EBITDA is your profit from operations before interest, taxes, depreciation, and amortization. Think of it as “core earnings” after normal expenses (payroll, rev shares, tools, ads), but before finance and accounting items.

• Example: If your agency made $500k revenue and spent $380k on normal costs, your EBITDA might be ~$120k. A ~2× multiple would start discussions around $240k, then adjust for growth, risk, and add-backs.

What affects your valuation?

• Growth & stability: rising revenue, low creator churn, predictable pipeline.

• Quality of earnings: clean books, few one-offs, clear profit by creator/campaign.

• Systems: SOPs, dashboards, and solid reporting (we love data).

• Risk: single-creator concentration, short contracts, platform or policy exposure.

We may adjust EBITDA for fair “add-backs” (one-time expenses, owner perks, non-recurring costs) to get a true view of earnings.

What does the sale process look like?

1) Intro call (30 mins) – High-level overview, fit, and your goals.
2) NDA + light data – Last 12 months P&L, creator count (names can be anonymized), top channels, basic KPIs.
3) Indicative offer – A non-binding range (often anchored around ~2× EBITDA for qualified agencies).
4) Diligence (1–2 weeks) – Validate numbers, contracts, churn, and processes.
5) Final terms & legal – Asset or share purchase, payment structure, non-compete, transition plan.
6) Close & handover – You get paid; we integrate into our system; your team and creators get supported.

Typical timeline: 3–6 weeks (faster if your books are organized).

What do we need from you?

• Financials: Monthly P&L (last 12–24 months), balance of payouts, any debts.

• Operations: SOPs, tools list, team list, contractor roles.

• Creators: Count, high-level terms, retention/churn, no sensitive media.

• Marketing: Channels, traffic sources, ad spend (if any), organic vs paid split.

• Legal: Company docs, key contracts, outstanding obligations.

Don’t worry if things aren’t perfect—we’ll help you standardize.

What happens after the sale?

We plug your operation into Agency Xcelerator (our AI marketing CRM). Your creators and staff get clearer workflows, deep-link attribution, and clean finance reporting. Depending on the deal, you can:

• Exit fully with a clean handover, or

• Stay on for a transition period or advisory role, or

• Roll some equity and ride upside post-integration.

Most deals include an industry-standard non-compete and non-solicit for a defined period.

Payment structure (typical options)

• All cash at close (simple, lower risk, may be lower total)

• Cash + earn-out (higher total potential tied to performance)

• Cash + equity (share in future growth after we scale your base)

We’ll shape this around your goals (speed, certainty, upside).

Simple example (for context, not a promise)

• EBITDA (normalized): $200k

• Starting point at ~2× EBITDA: $400k

• If growth is strong and churn is low, terms may improve (earn-out or equity).

• If risk is higher (concentration, messy books), terms may come down.

Why sell to Xcelerate Agency?

• Operator DNA: We run agencies ourselves and invest in systems, not gimmicks.

• Better tooling: Your team gets Agency Xcelerator—model UI, staff/project management, deep links, AI reporting, and clean finance dashboards.

• Creator care: We prioritize stable relationships and predictable payouts.

• Global footprint: Hubs in Dubai and Los Angeles with remote ops.

FAQs (quick answers)

Will you rebrand my agency?
Sometimes. We’ll agree on a transition plan that protects creator trust.

Do you buy smaller agencies?
We review all sizes. If the base is healthy and we see a path to scale, we’re open.

Do my creators need to approve the sale?
We respect your contracts and local laws. We handle transitions carefully to protect relationships.

What if my numbers are messy?
We can work with that. Expect a short clean-up period to standardize your P&L.

Can I keep some upside?
Yes—earn-outs and rollover equity are common.

Do you cover legal fees?
Deal-by-deal. You should always use your own advisor.

Ready to talk?

If you’re exploring a sale in the next 3–12 months, let’s start with a quick, confidential chat. Send a short note with your TTM revenue/EBITDA and team size to:

📧 support@xcelerateagency.com

Our website Xcelerateagency.com